Create & Promote Your Personal Brand With Zero Experience

Learning Path

Create & Promote Your Personal Brand With Zero Experience

For individuals who own a business or are involved in a creative field, it is crucial to effectively communicate the story of their craft or expertise, particularly through digital media. However, it can be overwhelming to know how to begin establishing your personal brand. This Learning Path offers comprehensive guidance and strategies to help you determine your specific area of focus, locate your target audience, and effectively convey your narrative using written, visual, and video content on popular platforms of today. Prior experience is not required.

Curated by Ayathemes

3 Classes (3 hours 15 minutes)

Materials

Computer, paper, pen, Canva account, TikTok account

Final Product

Personal website, logo, and 2-3 social media profiles

Level

Beginner

1. Do Things, Tell People: The Power of Personal Branding

Begin by acquiring knowledge about personal branding, understanding its significance, and familiarizing yourself with a variety of practical tools that may be utilized to showcase your own creative or professional personality on the internet. This course will teach you how to create the fundamental components of your personal brand, establish and sustain a powerful online presence, strategically market yourself (and your firm) to others, efficiently network, and really advocate oneself without any reluctance.

Do Things, Tell People: The Power of Personal Branding

Hamza Khan

Managing Director, Student Life Network

35,647 students

36m

2. DIY Branding for Beginners: Design a Unique Logo Using Canva

Afterwards, you will utilize the user-friendly and intuitive platform of Canva to create your own logo and establish the visual representation of your brand. Throughout this process, you will also gain knowledge on fundamental principles of digital branding, such as researching and determining your color palette and visual style, drawing inspiration from other logos in your market or industry, and ensuring that your logos are compatible with different mediums and sizes.

DIY Branding for Beginners: Design a Unique Logo Using Canva

Nisha B

Filmmaker. Marketer. Creative.

2,773 students

1h 57m

3. How To Market Yourself on TikTok as a Creative Professional

Finally, acquire the skill to effectively employ TikTok, one of the most potent contemporary platforms for reaching and engaging a large audience with your distinctive voice. This course will provide comprehensive instruction on the essential tools necessary to proficiently navigate TikTok. Topics covered include content strategy, practical production skills, staying up-to-date with trends, effectively engaging with your audience, and monetizing your TikTok presence.

How To Market Yourself on TikTok as a Creative Professional

Errin McGoff

Director, Editor & TikTok Creator

3,306 students

41m

Congratulations! You’re All Done.

You did it! You’ve completed the full Learning Path. We can’t wait to see where these skills take you next.