Learning Path
Digital Marketing for Companies
Elevate your company’s online visibility with experienced advice and tactics for marketing on various digital channels.
Curated by Ayathemes
7 Classes (7 hours 19 minutes)
Materials
No special materials needed!
Final Product
Tailored plans to market your brand on YouTube, Instagram, LinkedIn, email, and a blog.
Level
Beginner
1. Form An Overall Strategy & Get Teammates on Board
Evaluate the effectiveness of your business’s current marketing strategies, analyse your target audience’s behaviours, and develop a compelling marketing plan to persuade the key decision-makers in your team.
Social Media Marketing: How to Create an Impactful Strategy for Any Business
Maggie Stara
Digital Marketer & Top Teacher
7,127 students – Durasi 2h 17m
2. Design Cohesive Assets
Learn to create strong and clear graphics with an instantly recognizable style to establish your brand on social media.
Jenny Veguilla-Lezan
Latinx Designer & Illustrator
804 students – Durasi 46m
3. Harness the Power of YouTube
Go behind the scenes and learn to harness the power of video to grab customer attention and bring a voice and personality to your brand.
Marketing: Using Youtube to Humanize Your Brand
Erin Winters
Entrepreneur & Youtuber
402 students – Durasi 41m
4. Reach Your Audience on Instagram
Dive into the specific types of content that align with “shareable trends” on Instagram, leverage your brand’s expertise, and create posts that inspire your audience to share them.
Organic Instagram Growth: Create Shareable Content
Emelina Calder Spinelli
Instagram Marketing Expert
5,992 students – Durasi 1h 2m
5. Unlock Organic Growth with Blogging
Brainstorm, outline, and write your first blog post as part of a content marketing push for your brand.
Content Marketing: Blogging for Growth
Erik Siu
CEO of Single Grain
16,471 students – Durasi 1h 20m
6. Launch an Effective Email Campaign
Plan, structure, and schedule a full email marketing campaign.
Email Marketing: How to Build an Effective Strategy for Your Company
Brooke Milo
Founder, NG NG Agency
1,565 students – Durasi 35m
7. Make LinkedIn Your Secret Marketing Weapon
Perfect your brand’s LinkedIn profile and posts to attract your ideal audience and top talent.
Business Marketing Strategy: How to Win on Linkedln
Sue Keogh
Director and agendy owner, Sookio
1,582 students – Durasi 34m
Congratulations! You’re All Done.
You did it! You’ve completed the full Learning Path. We can’t wait to see where these skills take you next.